Gross Revenue Meaning

Gross revenue is also referred to as gross sales. Gross sales are not profits earned by an enterprise, just the value of goods or services sold by the firm. We acquire the net revenue value by deducting sales returns, allowances, and discounts from the gross amount.

Key Takeaways

  • Gross revenue is a company’s overall revenue during a given accounting period from the sale of goods or services. It is the purest form of sales revenue before any deduction for sales discount, sales return, or cost of goods sold.Gross sales generated by a corporation are considered key information by stakeholders and investors. A rise in gross sales signifies a firm’s ability to maximize its market share.The gross sales are evaluated using the following formula:‘Gross Revenue = Total Sales Volume × Sales Price Per Unit‘

Gross Revenue Explained

Gross revenue, also known as gross sales, is the total value of goods or services sold in a particular period. It is mentioned at the top of an income statement—since it is the purest form of sales revenue generated by a firm from its day-to-day operations. Consequently, it undergoes various deductions such as sales discounts, returns, and allowances to attain the company’s net revenue. 

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Gross sales are computed as the product of total sales volume and the per-unit sales price pertaining to a particular product or service. It is mathematically denoted by the following equation:

 Gross Revenue = Total Sales Volume × Sales Price Per Unit. 

The gross sales amount is widely used to determine other income statement items—gross profit, operating income, and net profit. Gross sales generated by a corporation are considered key information—by stakeholders and investors alike. It signifies a company’s performance. A rise in gross sales shows the firm’s efficiency and ability to maximize its market share.

However, this value alone is inadequate to determine a company’s profitability. High sales revenue does not always mean high profit margins. Moreover, it is the mere value of the total sales made by the business and fails to incorporate other incomes, such as income from interest, rent, commission, dividends, etc.

Examples

Example #1

ABC Pvt. Ltd. sold 30000 kgs of detergent powder in a financial year. If the sales price of detergent powder is $0.7 per kg, determine the company’s gross sales.

Solution:Given: Total Sales Volume = 30000 kgs

Sales Price Per Kg = $0.7

Gross Revenue = Total Sales Volume × Sales Price Per Unit

Gross Revenue = 30000 × 0.7 = $21000

Thus, ABC Pvt. Ltd generated gross sales of $21000 in the given accounting year.

Example #2

XYZ Ltd. made the following sales in 2021:

Now based on the given data, determine the gross sales generated by the company.

Solution:

Thus, the gross sales of XYZ Ltd. in 2021 are $161400.

Example #3

The gross sales of CVS Health Corporation for the three consecutive years 2019, 2020, and 2021 can is highlighted in the following Consolidated Income Statement:

Thus, CVS Health Corp. generated a revenue of $292111 in 2021, $268706 in 2020, and $256776 in 2019.

Gross Revenue vs. Net Revenue

The gross and net revenue are two different aspects of an income statement. Both facilitate the evaluation of other financial information like profits.

Now let us understand the differences between the two:

This has been a guide to Gross Revenue. We explain gross revenue definition, examples, how to calculate, & gross revenue vs. net revenue. You may learn more about it from the following articles –

Gross sales are the total sales proceeds a firm earns from its ordinary business operations in a particular accounting period. This value is inclusive of the cost of goods sold, profits, and other overheads.

The term revenue denotes the overall amount generated by an organization from the sales of goods or services. Profit, on the other hand, is the amount left with the seller after deducting sales discounts, returns, allowances, cost of goods sold, and other expenses from the revenue.

Gross sale is a top-line item on the Income Statement. The following basic formula is used for its computation:Gross Revenue = Total Sales Volume × Sales Price Per Unit

Gross sales are the purest form of total sales proceeds before any deductions. It includes the cost of goods sold, sales discount, sales returns, and expenses such as taxes, rent, salary, interest, etc.

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